1️⃣ Amazon’s Interests uses AI to find products that match your hobbies.
2️⃣ Create personalized prompts with details like price, style, and material.
3️⃣ Get updates on new products, restocks, and deals matching your interests.
4️⃣ Large language models convert prompts into accurate product recommendations.
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Personalized Shopping at Your Fingertips
Online shopping is convenient, but finding the perfect product that matches your specific needs can still take time. Amazon’s new AI-powered feature, Interests, is changing that by acting like a personal shopper that constantly searches for new products tailored to your hobbies and preferences.
With Interests, you can describe exactly what you’re looking for in natural language–whether it’s “eco-friendly travel gear under $50” or “minimalist home decor with a modern industrial touch.” The AI will then work behind the scenes, scanning Amazon’s massive inventory for relevant new arrivals, restocks, and even deals.
Getting Started with ‘Interests’
Currently, Interests is being tested with select U.S. customers using the Amazon Shopping app on iOS and Android and the mobile website. Here’s how to check if you have access and set up your personalized feed:
✅ Access the Feature – Open the Amazon Shopping app and navigate to the “Me” tab. If you see Interests, tap to begin.
✅ Create a Shopping Profile – Select “Get Started” and enter a descriptive prompt about the products you’re interested in. You can add multiple prompts for different categories.
✅ Stay Updated – Interests will track relevant products and provide updates via the Me tab, homepage feed, and notification widget.
✅ Refine & Adjust – Need more specific results? Use the edit function to tweak details like price range, material, or brand preferences.
How AI Powers ‘Interests’
The Interests feature leverages large language models (LLM) to interpret user-generated prompts and convert them into precise search queries. By understanding natural language, the AI filters results based on your exact specifications. For instance, if your prompt includes “popular brands,” the system identifies relevant names and incorporates them into recommendations. This automated process ensures your feed stays fresh with items that match your evolving preferences.
Amazon’s Expanding AI Ecosystem
Beyond Interests, Amazon continues to integrate AI into its platform to enhance user experience. Reports suggest the company is also developing Health AI, a chatbot designed to provide health-related product suggestions and informational support. These advancements reflect Amazon’s broader push toward AI-powered personalization, making online shopping more seamless, efficient, and tailored to individual needs.
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